Usage Guidelines by Medium
Colour usage guidelines by medium, grounded in colour psychology and usability best practices.
Digital Applications (Web & Mobile)
Heading Example
Body text uses Black 800 (#262626) for optimal readability. This provides enough contrast while reducing eye strain compared to pure black.
✓ Success
⚠ Warning
✕ Error
Heading Example
Body text uses Slate 200 (#E2E8F0) on dark backgrounds for comfortable reading. Headings can use white or yellow.
✓ Success
⚠ Warning
✕ Error
Why These Choices?
- White/Black backgrounds - Maximum contrast for extended reading
- Warm greys for text - Reduces eye strain vs pure black (#000000)
- Yellow for CTAs - High visibility and energy, proven to increase conversions
- Traffic light system - Universally understood, works for colour blind users
Print Materials
White Paper
Black text for body copy. Use yellow for highlights, callouts, and accents only.
Yellow Background
Black text on yellow for callouts and highlights. Ensure yellow is solid, not screened.
Black Paper
Yellow or white text on black creates a premium, high-end feel for covers and hero sections.
Print-Specific Guidelines
- Yellow backgrounds - Use for callouts, boxes, and highlights - not full pages
- Black on yellow - Ensure yellow is solid (not screened) for adequate contrast
- Yellow on black - Creates premium, high-end feel for covers and hero sections
- Avoid yellow text - Never use yellow for body text on white paper
Social Media
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Black backgrounds with white/yellow text for maximum impact in feed. Text minimum 60px.
Professional Growth
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White backgrounds with yellow accents for professional tone. Yellow borders to stand out.
Best Practices
- Consistent branding - Use yellow in every post for instant recognition
- High contrast - Black backgrounds with white/yellow text perform best
- Thumb-stopping - Bold, ALL CAPS headlines in yellow
- Mobile-first - Test all posts on mobile before publishing
Email Marketing
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- Subject lines - Keep professional, use emojis sparingly
- Header - Black or branded background with yellow accent
- Body - White background, black text, yellow CTAs
- CTA buttons - Yellow (#facc15) background with black text